I Knew My Game Would Work Months Before Launch — Here’s How

by Payne Robinson

📚 Main Topics

  1. Understanding Success in Game Development

    • Different definitions of success (sales, player engagement).
    • Importance of setting personal metrics for success.
  2. Validation Process

    • The concept of validation through demos and prototypes.
    • How to assess if a game is likely to succeed based on player feedback.
  3. Platforms for Uploading Demos

    • Recommendations for platforms like Itch.io and Steam.
    • Importance of choosing the right platform for visibility and feedback.
  4. Driving Traffic to Your Game

    • Effective strategies for sharing your game on social media, particularly Reddit and YouTube.
    • The significance of algorithms in gaining visibility.
  5. Reading and Analyzing Data

    • Understanding key metrics such as views, plays, and click-through rates.
    • How to interpret data to make informed decisions about game development.
  6. Iterative Development and Feedback

    • The importance of refining your game based on player feedback.
    • Steps to take after receiving validation data.

✨ Key Takeaways

  • Define SuccessBefore launching, clarify what success means for you—whether it's a specific number of sales or player engagement.
  • Validation is KeyUse demos to gauge interest. If players won’t try a free demo, they likely won’t buy the full game.
  • Choose the Right PlatformItch.io is recommended for its lower friction and better algorithm support for demos, while Steam can be used for broader reach.
  • Engage with the CommunityShare your game on platforms like Reddit and YouTube to drive traffic and gather feedback.
  • Analyze Your DataLook at metrics like views vs. plays to understand how appealing your game is and adjust accordingly.
  • Iterate Based on FeedbackUse player feedback to refine your game before a full launch.

🧠 Lessons Learned

  • Success Metrics VaryUnderstand that success can be subjective and varies based on individual goals.
  • Feedback Loops are EssentialContinuous improvement based on player feedback can significantly enhance your game's chances of success.
  • Marketing MattersEffective marketing strategies, including good packaging (thumbnails, titles) and community engagement, are crucial for visibility.
  • Don’t Rush to LaunchTake the time to validate and refine your game before launching on major platforms like Steam.

This video serves as a guide for indie developers looking to validate their games and understand the metrics that can lead to a successful launch on platforms like Steam.

🔒 Unlock Premium Features

This is a premium feature. Upgrade to unlock advanced features and tools.

🔒 Unlock Premium Features

Access to Chat is a premium feature. Upgrade now to unlock advanced AI-powered tools and enhance your experience!

🔒 Unlock Premium Features

Access to Mindmap is a premium feature. Upgrade now to unlock advanced AI-powered tools and enhance your experience!

🔒 Unlock Premium Features

Access to Translation is a premium feature. Upgrade now to unlock advanced AI-powered tools and enhance your experience!

Refer a Friend, Get Premium

Suggestions

🔒 Unlock Premium Features

Access to AI Suggestions is a premium feature. Upgrade now to unlock advanced AI-powered tools and enhance your experience!